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Market intelligence · Colombia

Your team would need six weeks. We already did it.

Market intelligence on the Colombian economy, with data verified against official sources and specialized databases, both domestic and international, competitive analysis and projections to 2030. Ready to take to the board.

And if your decision needs something that is not in the catalog, we build a bespoke study.
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INDICATORS
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Each indicator states its category, its source and its cut-off date
Observatory

Presentations, dashboards and The Read

COMPLIMENTARY
THE EXCHANGE RATE IN COLOMBIA · UPDATED DAILY

The exchange rate in Colombia

How the official exchange rate (TRM) has moved, with the official historical series, the factors pressuring the peso and a reading of scenarios for financial planning, imports and currency hedging.

SourceSuperfinanciera
SeriesOfficial
AccessOpen
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DAILY FIGURE · OFFICIAL SOURCE
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Querying the official source…
Official exchange rate (TRM)
Published pieces

What you can consult today

Presentation

The exchange rate in Colombia

Slides you move through: the official exchange rate series in plain view, the pressures acting on the peso and the scenario reading at the end.

  • Format Online slides
  • Series Superintendencia Financiera
  • Updated Daily
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The Read · 01

Exchange rate

The state of the dollar in July 2026: why the peso appreciated and why that appreciation can reverse.

  • Length 2 pages
  • Cut-off date July 31, 2026
  • Edition 2026-T3
Analysis

The composition of the new Congress

How Congress ended up divided and what coalition arithmetic determines what can actually pass.

  • Length 2 pages
  • Cut-off date July 31, 2026
  • Edition 2026-T3
Guide

How to protect yourself against the exchange rate

Five hedging mechanisms explained, and what to ask the bank about each one before you sign.

  • Length 4 pages
  • Cut-off date July 31, 2026
  • Edition 2026-T3

Dashboards for exploring the data: the first one is under construction. No publication date has been announced.

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The real cost

What does it cost your organization to produce this analysis in house?

Before you assign the study to your team, consider what it involves. This is not about the price of a report; it is about the cost of tying up your most qualified people for six weeks.

PRODUCING IT IN HOUSE
  • Six weeks of a senior analyst's time
  • Subscriptions to specialized databases
  • Manual cross-checking of sources scattered across eight official agencies
  • Cross-checking work that must be redone every time a figure is updated
  • Your team sets aside its priority work
BUYING IT FROM VISORIA
  • Download in under an hour once payment is confirmed
  • Analysis on domestic and international official sources and specialized databases
  • Information triangulated and cross-checked across three levels of source
  • Documented methodology, with its scope and limits stated
  • Your team focuses on the decision, not on the research

Buying the study does not replace your team. It gives them back the time to exercise the one function nobody can delegate on their behalf: decide.

Decisions it supports

Four decisions that should not be made without evidence

This is not a reference document. It is the input with which a decision worth billions is approved, rejected or reworked.

AND FOR THE TECHNICAL TEAM, EVERY REPORT INCLUDES
    Available now

    The analysis you can buy now

    Catalog

    Eleven analyses covering the Colombian economy

    Eleven studies available. Each one is anchored to the most recent statistical close and projects scenarios to 2030.

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    ANALYSES IN THE CATALOG
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    PIECES PUBLISHED TO DATE
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    TRIANGULATED SOURCES
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    PROJECTION HORIZON
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    DELIVERY AFTER PURCHASE
    Service levels

    From the document to the board meeting

    The same analytical rigor at every tier. What changes is how far we go with you in the interpretation: from the document you read on your own, to the dashboard you explore, to the session where it is discussed.

    Preview

    A sample of the level of analysis

    Review the structure of the deliverable, the kind of executive reading and the visual standard before you buy.

    Cover, table of contents, one page of analysis and one view of the dashboard.

    Executive summary
    Competitive structure
    Scenarios to 2030
    Methodology

    No figure goes in without a declared source

    Every data point is cross-checked across three levels of source before publication. When two sources disagree, we say so in the document.

    01

    Collection

    Domestic and international official sources and specialized databases on players, figures and foreign trade.

    02

    Validation

    Cross-checking between sources. Where they disagree, the official figure prevails and the conflict is declared.

    03

    Analysis

    Industry, competitive and financial reading using recognized strategic frameworks.

    04

    Synthesis

    Scenarios to 2030 with a methodology note setting out the limits of each source used.

    VISORIA Intelligence
    About VISORIA

    The rigor of an international firm, with on-the-ground knowledge of Colombia

    VISORIA Intelligence is a Colombian market intelligence firm based in Bogotá. We produce the analysis a president, a general manager or a marketing director needs in order to decide: who competes in their sector, at what margins, under which rules and where it is heading. Every figure carries the name of whoever published it and the year it was published.

    Our reports support evaluation, investment, expansion and planning processes with information that is structured, verifiable and useful for deciding.

    Local specialization

    We analyze Colombian industries with a contextual, regulatory and competitive lens. We know the ground, not just the model.

    Verifiable rigor

    Data cross-checked against official sources and specialized databases, domestic and international. Every figure states its origin and its year.

    Executive reading

    Industry complexity turned into inputs senior management can act on, at the length the decision demands and not one page more.

    Your company's success depends on the information you decide with.
    At VISORIA we make sure it is the right information.

    Bespoke studies

    A study written for a single question

    Every study in the catalog covers an entire sector of the Colombian economy. If what you need to know is narrower than that, the study is written from scratch to answer that question and nothing else.

    An entire sector of the country Catalog
    One part of that sector Bespoke
    A single city or department Bespoke
    A single competing company Bespoke
    1. 1You pose the questionIn two or three lines: what you are about to decide and by when.
    2. 2We reply with the scopeWhether the question can be answered, what the study would include, in how many weeks and at what price.
    3. 3We build the studyIt is written from scratch, with the same method and the same sources as the catalog studies.
    A study of a single city or departmentFor example, how the construction sector behaves in Barranquilla and Atlántico alone
    A study of a specific competitorA single company: how much it sells, how it makes money, who runs it and where it is vulnerable
    A study of a subsegmentOne part of the sector and not the whole sector: for example, only mortgage lending within the financial sector
    A study of a sector that is not in the catalogFor example, tourism, mining or energy: the sector is researched end to end for you
    An extension of a study already publishedWe start from a catalog report and add the chapter, the region or the year you need

    Let us talk about the analysis your decision requires

    Tell us the industry or the question you are evaluating. We will reply whether the study already exists, when it will be available, or whether a bespoke analysis is the right fit.

    View the full catalog