Skip to content
Market intelligence · Colombia

Gathering the data is only the start. Knowing which figures hold up is the work.

Entering a sector, setting a price, backing a budget. VISORIA is there so that every decision carries the evidence your board expects.

And if your decision needs something that is not in the catalog, we build a bespoke study.
INDICATORS
Click any indicator to see its historical series, its source and its cut-off date
Observatory

Presentations, dashboards and The Read

COMPLIMENTARY

VISORIA News Monitor · in Spanish

Open the full monitor
BREAKING
—

Evidence Room

4 analyses
Open the Observatory
EVIDENCE ROOM · CURRENT ANALYSIS

September CPI: annual inflation against the central bank target

DANE’s consumer price index for September 2026, read across eight interactive panels: the series against the Banco de la República target, the twelve expenditure divisions and the twenty-two cities one by one. Every figure checked against the technical bulletin. Open access, no registration.

Published in Spanish · Corte: septiembre de 2026 · boletín técnico del DANE del 7 de octubre

EVIDENCE ROOM · CURRENT ANALYSIS

GDP, and the last quarter measured before the earthquake

The second quarter of 2026 as DANE published it, with what part of the growth repeats next year and what part does not. The quarter it measures ends before the 10 August earthquake. Open access, no registration.

Published in Spanish · Corte: 19 de agosto de 2026 · boletín técnico del DANE

EVIDENCE ROOM · CURRENT ANALYSIS

What the earthquake changes for companies

The four channels through which the 10 August earthquake reaches economic activity: freight, services, the fiscal front and prices. Every figure carries the body that produced it and the hour it was cut, and the data that does not exist yet is declared as missing. Open access, no registration.

Published in Spanish · Corte: 18 de agosto de 2026, 1:00 a. m., hora de Colombia

EVIDENCE ROOM · CURRENT ANALYSIS

The weekly note: what is verified, and what is not yet

What is confirmed about the 10 August earthquake, which figures do not exist yet, and the decision facing a company operating in the area. Open access, no registration.

Published in Spanish · PUBLICADO EL 11 DE AGOSTO DE 2026

EVIDENCE ROOM · SITUATION ANALYSIS

What the earthquake changes for companies

What to review this week if you have operations, cargo or assets in the affected region: freight, utilities, the fiscal front and prices. Every figure carries the entity that published it and its cut-off time, and what is still unknown is declared as such. Open access, no registration. Published in Spanish.

Cut-off: 12 August 2026, 6:30 a. m. Colombia time

7.4Magnitude
593Municipalities affected
46.1%Mobile sites down
9.3%Households insured
We stand with Colombia
EVIDENCE ROOM · THE WEEKLY NOTE

The note · What is verified about the earthquake, and what is not yet

What is confirmed about the 10 August earthquake, which figures do not exist yet, and what decision a company with operations in the area is facing. There is no figure for economic losses: anyone publishing one today is estimating. Two minutes. Published in Spanish.

Published 11 August 2026

THE EXCHANGE RATE IN COLOMBIA · UPDATED DAILY

The exchange rate in Colombia

How the official exchange rate (TRM) has moved, with the official historical series, the factors pressuring the peso and a reading of scenarios for financial planning, imports and currency hedging.

SourceSuperfinanciera
SeriesOfficial
AccessOpen
DAILY FIGURE · OFFICIAL SOURCE
—
Querying the official source…
Official exchange rate (TRM)
Published pieces

What you can consult today

Presentation

The exchange rate in Colombia

Slides you move through: the official exchange rate series in plain view, the pressures acting on the peso and the scenario reading at the end.

  • Format Online slides
  • Series Superintendencia Financiera
  • Updated Daily
The Read · 01

Exchange rate

The state of the dollar in July 2026: why the peso appreciated and why that appreciation can reverse.

  • Length 2 pages
  • Cut-off date July 31, 2026
  • Edition 2026-T3
Analysis

The composition of the new Congress

How Congress ended up divided and what coalition arithmetic determines what can actually pass.

  • Length 2 pages
  • Cut-off date July 31, 2026
  • Edition 2026-T3
Guide

How to protect yourself against the exchange rate

Five hedging mechanisms explained, and what to ask the bank about each one before you sign.

  • Length 4 pages
  • Cut-off date July 31, 2026
  • Edition 2026-T3

Dashboards for exploring the data: the first one is under construction. No publication date has been announced.

Subscribe to the Observatory

Catalog

Fourteen publications covering the Colombian economy

Fourteen intelligence publications available: thirteen sector studies and one open exchange-rate guide. Each one is anchored to the most recent statistical close and projects scenarios to 2030.

NEWBrand valuation

Your brand has an economic value. In all likelihood, nobody has calculated it.

Your company knows what its warehouses are worth, and its fleet, and its inventory. For the brand there is almost never a figure. Not because it does not have one: because nobody has measured it.

The CIMA model
Intangible Brand Capital. Five steps, published in full.
With Colombian parameters
The sector rate and the real weight of the brand in the category’s purchase decision.
The sector study is part of it
Not as a commercial annex: it is the input of the calculation.
See how it is calculated

The calculation page is published in Spanish.

How to buy a study

From the document to the board meeting

The same analytical rigor at every tier. What changes is how far we go with you in the interpretation: from the document you read on your own, to the dashboard you explore, to the session where it is discussed.

The page of each study shows its table of contents, chapter by chapter, before the price.See the catalog →

VISORIA
Why VISORIA

The rigor of an international firm, with on-the-ground knowledge of Colombia

01The real cost

What does it cost to produce this analysis in house?

This is not about the price of a report; it is about the cost of tying up your most qualified people for as long as the research takes. Buying the study gives them back the time to exercise the one function nobody can delegate on their behalf: decide.

See more
Producing it in house
  • A senior analyst's time for as long as the work takes
  • Subscriptions to specialized databases
  • Manual validation of scattered sources that do not talk to each other
  • Cross-checking work that must be redone every time a figure is updated
  • Your team sets aside its priority work
Buying it from VISORIA
  • Automatic download as soon as the bank confirms payment
  • Analysis on the official record behind each figure, with specialized databases used to find and cross-check it
  • Every figure rests on the official primary source that produces it
  • Documented methodology, with its scope and limits stated
  • Your team focuses on the decision, not on the research
02Decisions it supports

Four decisions that should not be made without evidence

This is not a reference document. It is the input with which a decision worth billions is approved, rejected or reworked.

    See more
    For the technical team, every report includes
      03Methodology

      No figure goes in without a declared source

      Every published figure rests on the official primary source that produces it, and other sources are used to find it and cross-check it. When two valid sources disagree, we show both and explain what each one measures.

      Read the full protocol →
      The four stages

      01Collection

      We start from the body that produces the data. Specialized databases and the press are used to locate it and to cross-check, not to support the figure that is published.

      02Validation

      Cross-checking between sources. When two valid sources disagree, both are shown and what each one measures is explained.

      03Analysis

      Industry, competitive and financial reading using recognized strategic frameworks.

      04Synthesis

      Scenarios to 2030 with a methodology note setting out the limits of each source used.

      04About VISORIA

      Local specialization, verifiable rigor and executive reading

      VISORIA Intelligence is a Colombian market intelligence firm based in Bogotá. We produce the analysis a president, a general manager or a marketing director needs in order to decide: who competes in their sector, at what margins, under which rules and where it is heading.

      See more

      Local specialization

      We analyze Colombian industries with a contextual, regulatory and competitive lens. We know the ground, not just the model.

      Verifiable rigor

      Every figure rests on the official record that produces it, and states its origin and its year. Specialized databases are used to find it and to cross-check it.

      Executive reading

      Industry complexity turned into inputs senior management can act on, at the length the decision demands and not one page more.

      Every figure carries the name of whoever published it and the year it was published. Our reports support evaluation, investment, expansion and planning processes with information that is structured, verifiable and useful for deciding.

      Your company's success depends on the information you decide with. At VISORIA we make sure it is the right information.

      Bespoke studies

      A study written for a single question

      Every study in the catalog covers an entire sector of the Colombian economy. If what you need to know is narrower than that, the study is written from scratch to answer that question and nothing else.

      An entire sector of the country Catalog
      One part of that sector Bespoke
      A single city or department Bespoke
      A single competing company Bespoke
      1. 1You pose the questionIn two or three lines: what you are about to decide and by when.
      2. 2We reply with the scopeWhether the question can be answered, what the study would include, in how many weeks and at what price.
      3. 3We build the studyIt is written from scratch, with the same method and the same sources as the catalog studies.
      A study of a single city or departmentFor example, how the construction sector behaves in Barranquilla and Atlántico alone
      A study of a specific competitorA single company: how much it sells, how it makes money, who runs it and where it is vulnerable
      A study of a subsegmentOne part of the sector and not the whole sector: for example, only mortgage lending within the financial sector
      A study of a sector that is not in the catalogFor example, tourism, mining or energy: the sector is researched end to end for you
      An extension of a study already publishedWe start from a catalog report and add the chapter, the region or the year you need

      Let us talk about the analysis your decision requires

      Tell us the industry or the question you are evaluating. We will reply whether the study already exists, when it will be available, or whether a bespoke analysis is the right fit.

      View the full catalog